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Showing posts from March, 2025

5 Ultimate Reasons Why Most Startups Fail Within 3 Years Of Operation :A Beginners Guide

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  According to Raphael Matu, Economist, financial advisor and an entrepreneur,many people get into business without a clarity about their objectives and as a result, about 80% of startups fail before they manage to get to their 3rd Anniversary. Based on his research,here are the 5 ultimate reasons as to why most businesses fail: Lack of resilience -most individuals get into business with a wrong mentality, hoping for their business to realize gains after a short period of operation.The reality is quiet contrary,it is important for every business owner to remain resilient for a stipulated period of time before he can realize gains.Some can take upto a year before they make their first profits but it's really crucial to remember that,just like a job ,a business is also difficult to start and operate, it's theirfore your responsibility to choose your difficult. Getting into a wrong business -most individuals get into business for wrong reasons,just because your friend is operating...

How to Use AI Tools to Boost Your Digital Marketing in 2025: A Beginner’s Guide

 Just in, Digital marketing is becoming the most common topic of discussion among majority of business owners with the hear of this revolution being the advancements of AI and the necessary steps they need to intergrate into their systems to take advantage of the unlimited stream of opportunities made available by AI. According to recent statistics,AI market cap is likely to soar to a staggering $40 billion by 2027,with the majority of the beneficiaries being those who were able to realize, learn and acquire knowledge necessary to seize the AI opportunities in 2025.AI tools can be used to enhance efficiency, increase reach which can lead to potential increase in sales,and skyrocket your results.Ready to get started?,Here is a beginner friendly guide on how you can use AI to your advantage and realize success this year: 1)Automatic content creation with Artificial intelligence (AI).       Struggle to generate high quality social media captions for your product,brand o...

Free issuance of National Identify cards to Kenyans after Government intervention.

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 Another win,Just in, Interior Cs. Hon Kipchumba Murkomen has just made a statement a few hours ago that the normal fee of Ksh 300 which is normally charged when creating National Id in Kenya has now been eliminated . This cames after president Ruto's remarks,last week who Stated that the government of Kenya will put in the efforts and resources to make sure that National Id's are issued to Kenyan people without to need of facing any significant charges. A win for the people of Kenya, because many can exercise their democratic rights such as Voting who earlier were unable to as a result of lacking the National Identify cards,not because they are Under age,but due to lack of the required fee to be in a position to create one. With elections been anticipated to occur in less than 2 years time,this move by the current regime sparks a lot of concerns amid President Ruto's presidential race,Some advocating that,""Huyu Mtu anajua jenye anafanya,ni mchacha sana huyu...

5 Innovative ideas to consider when choosing a tech career.

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 Software development is a career path which is very rewarding, anchored with it's unlimited opportunities,both remote and physical job opportunities,it is one of the best courses in Kenya currently. With an increasing number of AI and Tech innovations,tech careers are been considered as the best and in demand opportunities with a likely scenario that the employment rate is likely to increase by a significant percentage in the next 2 years. As Kenya is strategizing itself in a better position to fully explore the capabilities of AI,it is paramount for your innovators to seize the available promising tech careers with an aim of positioning themselves as developers who can came up with tech solutions for the current and pressing problems that need to be addressed.In doing so,you put yourself in the most conducive perspective, where you can attract the government spending and investors you are willing to invest in your innovative solutions. For the case of software development,it is a...

5 Proven Strategies to Skyrocket Your Sales Fast

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  More often,most businesses especially startups struggle to archive a certain threshold of  revenue generated through sales.They tend to make it upto a certain level followed by a significant drop in the amount of sales they make .  With the increasing use of social media,with Kenya being ranked as the top country in the world,it is also crucial to take advantage of these opportunity to not only boost sales but also increase reach and engagements among the potential customers, mainly the online uses.  Nowadays,with the advancements in technology in Congruent with the amazing functionalities of AI tools, it's not unusual to start any type of business without having to own any physical investors by just utilizing the available social media platforms and AI tools to drive sales and gain some meaningful profits from the products that you don't even own. To clarify, digital marketing is a way in which you market your brand,product or service via social media platforms su...

5 Easy Questions to ask yourself before joining University or College.

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 With a rapidly evolving tech industry and new advancements in AI, choosing a career path which aligns with the future demand in congruent with technology is really a necessity. More often, especially in Kenya, after acquiring the certificate of secondary education, students tend to find themselves in a Confucius state of mind not knowing the career paths which they are going to choose.They take into consideration the least important factors when it comes to choosing their courses.They tend to ask themselves the following common questions:     1)What are my interest(what do I love to do)-Then truth is taking nobody has ever made it doing what he or she loves to do,not unless you are a musician,rapper,athlete Hollywood actor or any other relevant field where doing what you love is evident,the priority of your choices should focus on solving a need with the ability of being scaled overtime).      2)Which university is suitable for m course-Nowadays it's ...